AllOneWord

THE NEW OFCOM COMUNICATIONS MARKET REPORT

Ofcom's new report came out this morning and makes interesting reading. The headlines are more online services especially in mobile but TV viewing still holding up well.

TV:The balance of funding in TV is continuing to change from ad funded to subscription £3.5 bn adv Vs £4.3bn in Subs. DTV  is now in 87.1% of homes Q108, importantly 67.5% of all TV are now digial, and 0% of new TV sets are HD!.

PVRs are in 23% of homes, more than anyone predicted 5 years ago, but they only generate about a 2.5% loss in ad impacts ( using quite a rough calculation). It looks like we should reach 30% penetrations of PVRs by the end of the year , we originally forecast this number in 2011.

Content: Around 2.1 m hours of content were broadcast last year in the UK, only about 10% new UK originated content the rest was repeats and acquisitions.

Radio is becoming increasingly less local with listening moving to national stations.

Advertising: Online advertising at £2.7bn has now overtaken the terrestrial TV stations combined in terms of ad revenue.

It is a 367 page report so lots more to come.

European online shopping data

The EIAA have just released the latest version of their online shopping survey across Europe, now in its fourth year. There are many interesting nuggets in the report to be found here. The UK still leads Europe in terms of Online purchasing with 89% of the over 30 milion people who are online buying an average of 18 purchases in 8 months spending an average of 1200 Euros. This equates to around 65Bn Euros being spent online last yea .

Shift happens...

Broadband map of britain

We are often asked about the regionality of internet penetration , this map from Point topic  shows how the broaband revolution is spreading across the Uk. Notice how its the commuter belts that dominate.

Todays factoids

In an infrequent feature here are some of my recent favorite facts: Provenance cannot be guaranteed except where sourced, and even then take it with a pinch of salt if it has come from a blog.

Myspace is attracting 270,000 new users a day (Gerd Leonhard), but in the UK bebo is catching up fast according to hit wise they are almost neck and neck in terms of visitors.

There are now more Podcasts than Radio stations around the world but listenership is still low the average Podcast had 31 listeners last year.
The sum total of all the songs sold on iTunes ( itself the vast majority of legal downloads) is equivalent to about 6 days traffic on the illegal peer to peer sites.
Before I forget online advertising is set to over take national press by the end of the year 12.3% vs 12.2 according to Group M. Its still growing at over 50% per year and is now greater than even the most bullish prediction at the height of the dotcom boom, search is off course the primary driver.