Below is a video of a great presentation given at the last TED conference. Here we see how mobile devices are impacting on life in the developing world , how they are becoming a method of securely transferring money over long distance in Africa and how they are creating a new recycling industry in China and India. The core idea from a brand perspective is that these markets are not following the West they are following their own path defined by their own issues. The communication strategies here will likewise follow their own path as devices such as mobile reach 4bn people and that we have plenty to learn from them.
