AllOneWord

Japanese Mobile experience

One of many great presentations from the recent O'Reilly Europe conference.

Here we see a number of lessons learned from the more mature Japanese mobile advertising/content eco system. In Japan mobile Internet dominates ( Home PC ownership is lower than in Europe) and as such much more of a consumers digital activity happens through a phone. The broad trend is that display has taken a strong foothold but search type formats are now beginning to dominate along with greater local targetting with proven uplift in responseLocation based Mobile Ad: A Lesson From Japan

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One of the very good future of comms presentations

This has been knocking about for a while , v quick to read a lot more time to digest. A few key thoughts in there,
1: The future of advertising is great products which have marketing embeded within them ( CPB 2006)
2:Modern marketing is about making poeoples lives better, which is what great products have always been about.

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